Instagram is one of the most popular social networks in the world, where a very high percentage of people are present today and share their selected moments or follow their friends and favorite people on it. But in the same vein, Instagram has become a suitable platform for advertising and business development so that people can expand their business. For this reason, it is necessary to be familiar with the basic principles of Instagram marketing to succeed in this field. Today and in this article, we are going to examine the importance of designing Instagram ads. Follow us until the end.
The importance of designing Instagram ads
Attract Target Audience: By designing attractive and targeted ads, you can attract your target audience to your products or services.
Increase Brand Awareness: Instagram ads help you introduce your brand to a larger audience and increase their awareness of your brand.
Increase Sales: Effective Instagram ads can directly impact the sales of your products or services.
Connect with Customers: By using interactive ads, you can connect with your customers and get their feedback.
Instagram ad design principles
Identify your target audience: You should first understand the age, gender, geographic location, and education of your target audience. Then, thoroughly examine your audience’s interests, online behaviors, and shopping habits and understand their needs so that you can provide better output.
Choose the right format for advertising: Pay attention to what type of posts your audience is interested in on Instagram. Different formats can include text, photos, videos, audio, carousels, stories, collections, and more.
Attractive and creative design: One of the most important factors in success in graphic design is the colors you choose. The colors should match your brand and evoke the desired emotions in the audience. Note that the font and text size should be easy to read. Also, the images should be high-resolution and in the right format. Don’t forget that an overly busy design can confuse the audience.
Write attractive and short text: Use keywords related to your product or service. You can use phrases like “limited time offer” or “special discount” to encourage your audience to take action quickly. In other words, tell them what to do (e.g., “buy,” “sign up,” “follow”).
Be specific: When designing Instagram ads, you need to have a specific goal in mind to be successful. These goals include:
Increase brand awareness
Direct users to your website or landing page
Increase likes, comments, and shares
Encourage users to install your app
Convert users to customers
10 Great Ideas for Designing Instagram Ads
Instagram ad design is an art that can lead to significant success by combining creativity and understanding your audience. In general, Instagram ad design ideas can be divided into 2 categories:
General ideas
Visual storytelling: Instead of simply presenting a product or service, tell an engaging story that is relevant to your brand. This story can engage the audience using images, video, and music.
Use attractive and contrasting colors: Choosing the right colors has a significant impact on attracting the audience’s attention. Use a combination of complementary and contrasting colors to create contrast and attract attention.
Creative typography: Fonts and text size play an important role in the readability and attractiveness of advertisements. Use readable and attractive fonts and give importance to it by adjusting the size and color of the text.
Use interactive elements: Encourage the audience to interact with your ad by using interactive stickers, polls, and questions.
Specific ideas
Short Video Ads: Short, engaging videos are one of the most effective advertising formats on Instagram. You can use educational videos, product introductions, behind-the-scenes videos, or short stories.
Carousel Ads: Using carousel ads, you can display multiple images or videos at the same time and provide more information to your audience.
Collection Ads: This type of ad is very suitable for displaying a collection of products or services.
Influencer Ads: Working with influencers related to your field of activity can help you reach a larger audience.
Discount and special offer ads: Offering discounts and special offers can be a strong incentive to purchase.
Augmented Reality Ads: Using augmented reality, you can allow users to try your products virtually.
The best Instagram ad design tools
There are various tools available to design attractive and effective ads on Instagram, each with its own features and benefits. Below, we introduce you to some of the best Instagram ad design tools:
Canva: One of the most popular graphic design tools that provides a wide variety of features for designing Instagram posts, stories, and even short videos. Canva has ready-made templates, various fonts, free images and icons, and also the ability to upload personal images.
Adobe Spark Post: This free tool from Adobe allows you to easily create beautiful and professional graphic designs. Using Spark Post, you can quickly and easily design attractive posts and stories for Instagram.
Crello: Like Canva, this tool also provides users with a variety of graphic design features. Crello has ready-made templates, attractive fonts, and high-quality images, and is very suitable for designing Instagram ads.
Adobe Photoshop: This powerful software is very suitable for professional designers. Using Photoshop, you can design very complex and creative designs for Instagram.
InDesign: This software is used to design posters, brochures and other printed materials, but it can also be used to design some elements of Instagram ads.
Adobe Illustrator: This software is very suitable for designing logos, icons and other vector graphic elements.
Important tips for choosing the best Instagram ad design tool
Ease of use: If you are a beginner, it is better to use simple and user-friendly tools like Canva or Adobe Spark Post.
Features: Each tool has its own features and capabilities. Before choosing a tool, determine your needs and then choose a tool that meets those needs.
Price: Some tools are free, while others require payment. Consider your budget and choose a tool that fits your budget.
Final Words
As you can see, in this article, we have reviewed and introduced Instagram advertising design from 0 to 100. We realized that the Instagram space, due to its high comprehensiveness, can be a good opportunity for people to expand their business in it. We thank you for your support until the end of this article, and we hope that the information provided has been useful to you. Amood Design and Branding Group, with its professional and experienced experts, is ready to provide you with the necessary assistance in the field of Instagram marketing. You can contact us for more information and free consultation.
