Search Engine Optimization
In fact, SEO is a set of actions that we perform on website design or website coding so that we can get a better rank and position with Google. With a strong SEO, we can be placed in the initial results of Google search. Being on the first rank of Google results has a great impact on the development of the website and business.
In today’s world, technology plays an essential role in our lives. Along with technological progress, we are also progressing. Nowadays, one of the most used ways in business development is to have internet websites. Considering that today, almost all people have access to the Internet and virtual space around the world, the web platform is a good way to work with real people in the virtual world.
But this communication and interaction with others is not achieved by chance. For example, there are a series of actions and rules on the web, by doing which we can be shown to other people at the top of the Google search results. These principles and rules of SEO. In the following, we will get to know SEO in detail.
What is SEO?
SEO actually stands for Search Engine Optimization. In general, the purpose of implementing SEO rules on the site is that when Google search engines check the site, they recognize that this site is optimal for displaying in the first results of Google search pages.
Now, you may ask, what are the benefits of this job? Well, when someone searches for a topic related to your site on Google and your site appears in the first place, you have a better chance of being seen. This topic will increase the visit of the site and cause the prosperity of the site and improve the business in any way that is related to the Internet.
It is interesting to know that daily in the world, people use Google search engines 6 to 7 billion times. This is a strong reason for you to understand the importance of site optimization by SEO.
Effective factors in SEO
Technical
One of the main ways to improve website SEO is technical SEO. Technical SEO is generally effective on the key and specialized points of the site such as sitetemp, site speed and schema. Of course, don’t be afraid. These are not scary things. The site map is actually an XML file that contains the codes related to the website. Google search engines have the ability to search your entire website using a sitemap. Of course, today, on WordPress sites, this can be done easily with the help of Yoast SEO plugin. Also, slow speed is a negative factor in SEO, so be careful. Schemas are also a series of programming codes that help Google in the site review process.
Internal
But another big part of site optimization is to improve internal SEO. Three principles are effective in improving internal SEO, which include keyword research, content creation, and internal linking. First, to find keywords, you must choose a word that is related to your field of activity and that competitors have also concluded from using it. Then it’s time to create content. In creating content, it doesn’t matter if your goal is music or advertising for sales. The content produced should be such that the user is encouraged to either continue learning or purchase the product if possible. Internal linking also gives the user the opportunity to spend more time on your website and visit other related articles or products.
External
In external SEO, we have three important and effective factors. The first factor is the affiliate links. Google likes to optimize authoritative sites. So when you link to another site on your site and vice versa, Google confirms the validity of the intended site. The second factor is the social signal. That is, in addition to evaluating the content of the website, Google also measures the level of user participation, such as the number of likes, comments, etc. But the third factor in foreign SEO is branding. For example, if a user enters your site by searching for your brand, the credibility of Google will increase. This issue will get a better ranking from Google.
Why should SEO be taken seriously?
We said that about 6-7 billion people use search engines every day. What is the purpose of saying this? The goal is to know that a wide range of people across the country and around the world have a chance to see you.
Let us prove it with an example. Imagine that you have an online store on the web in addition to your physical store. Now imagine that a hundred people visit your real store every day and only five of them buy ten dollars worth of products. This means that ten percent of customers are buyers and you were able to sell fifty dollars. Now imagine this store on the web. If about ten thousand people see your online store every day and only 1% buy from you, your sales are many times more than the physical store.
Why is more important today?
In past years, Google search engines were not as powerful and advanced as they are today. This was the reason why site designers and content production experts cheated search engines by using incorrect but useful methods. This deception caused them to be optimized by search engines and ranked high. The inappropriate use of natural words, uncharacteristic and ineffective links, the use of copy content, etc. caused a large number of insignificant and useless content to take the place of strong content. But today, with the advancement of artificial intelligence, there is no more news of publishing useless content, and content producers are forced to produce valuable content in compliance with SEO principles.
White hat SEO / Black hat SEO / Gray Hat SEO
At first glance, these words may seem strange to you. But in fact, these are terms in SEO that we will examine.
What does white hat SEO mean? It means that we can achieve high rankings in Google search results by using SEO techniques and satisfying visitors and following the standards introduced by Google. Honesty, patience and simplicity are the three principles of white hat SEO.
Black hat SEO technique is completely opposite to white hat SEO. It means to use techniques to deceive Google search engines and produce completely worthless content for users. Of course, this does not go unnoticed by Google and Google punishes the violators.
But the gray hat SEO technique is a group of practices that are not in accordance with Google’s standards, but at the same time, it is difficult for Google to recognize them. This issue causes the possibility of being fined by Google to be significantly reduced.
On page / Off page SEO
On-page SEO refers to directly controlling codes and designing pages, images, links, etc. In fact, everything you upload on your site and page is related to on-page SEO.
But off-page SEO is a set of works and upgrades that are done outside the pages of the site and it is also very important.
It is worth noting that on-page SEO is always done before off-page SEO.
What does an SEO article include?
It can be safely said that about thirty percent of the overall impact of SEO on the website is obtained by using standard and SEO articles. But what features should an SEO textual content include?
First of all, you should know that the content should not be copied in any way. The artificial intelligence associated with Google easily recognizes the content of the copy and considers the crimes for the website.
The second thing you should know is that a complete textual content should contain 1000 to 1500 words and use images during it.
The next point is to use the right number of keywords. Using less or more keywords causes SEO problems.
Another point is that the length of sentences and paragraphs should not exceed a limit. For example, the length of a paragraph should never exceed 150 words. Or, for example, sentences should not exceed 20 words as much as possible.
The story does not end here. You must do the necessary linking and create at least one internal link and one external link. Your external link must be to a valid article to be accepted.
Don’t forget the alt images. The text of the images contains a text that fully describes the image, and if the image is not loaded, it can be placed in its place and convey the meaning to the viewer.
Responsive design is also one of the most important points that you should pay attention to. That is, the content you upload, then display the design of the page in such a way that it can be displayed correctly and beautifully on smaller screens.
Importance of expert
Many think that they can implement it on their website just by studying SEO rules. SEO is something that happens over time with initial learning and experience. As much as a professional expert can optimize your website, a beginner and non-professional expert can cause your website to be blocked or penalized by Google. So don’t underestimate the use of an expert. We at Amood Group will be ready to help our dear friends in this field by using the knowledge of SEO experts. You can call with us.
