Brochure and catalog are two advertising and marketing products that are designed and printed by businesses and organizations to introduce their products or services and are provided to the target audience. In fact, these elements can be considered a kind of official ambassador for brands because they can provide people with accurate and complete information about the brand’s goals as a marketer. Considering that nowadays businesses need branding to succeed and surpass their competitors, so they need to know its principles from 0 to 100. Branding refers to all activities that make a brand more famous and increase its audience. One of the methods of professional branding is designing brochures and catalogs professionally.
Today, in this article, we are going to examine this issue from 0 to 100. Stay with us to learn more about this.
Brochures and catalogs - a reliable tool for advertising
As we said, brochures and catalogs can be used as an official ambassador for a brand and provide complete information to the target audience. Now, the brochure is used as a tool that has advertising content and its task is to persuade people to buy or use the services and products of the brand. But the catalog serves a different purpose. Generally, catalogs mostly contain an educational and news content, and the purpose of their design and production is to fully introduce the product and a comprehensive training for those who wish to purchase products and services. But it is not bad to get to know the content of these advertising and branding tools a little more specifically:
Brochure: Brochures are known as printed advertising tools that have a smaller volume than catalogs, and as we said, their content is advertising. These products are generally designed and printed in 1 to 4 pages, and due to the presence of attractive colors and the use of stunning images, they require high creativity in order to attract the audience.
Catalog: But catalogs are more complete and detailed tools than brochures, which have more educational and comprehensive content. Generally, in the design of these products, they try to include more introductory and educational text, and at the same time, the use of colorful images and persuasive advertising sentences are reduced. In addition, the images used include detailed and detailed images of the product to familiarize the audience with it.
Don’t forget that both brochure and catalog together can act as a professional product and using only one of them can disrupt the branding process.
Principles of brochure and catalog design
But let’s go to the topic we promised. First of all, it is necessary to say that in order to design a professional brochure and catalog, you need to use professional tools and expert people to get the best results. In addition, you should know your purpose of printing, brochures and catalogs. That is, do you intend to design brochures and promotional catalogs or an occasion? By knowing these things, you can be more successful. The principles of brochure and catalog design include the following:
Professional text writing
The first thing you should consider is that the text you write in brochure and catalog design is different. The text written in the brochure is much less than the catalog, and its content should be such that it does not engage the reader too much and attract him with only a few sentences. But the situation is different in the catalog. In designing a professional catalog, it is better to write a complete and comprehensive text so that you can provide complete information, including training or product introduction, to the target audience. Do not forget that this text should not be so short that it leaves the audience’s questions unanswered, nor should it be so long that it makes the audience tired of reading it.
Use of the logo
Logo design is known as one of the most important principles of branding and its sub-branch i.e. digital marketing. A professional logo should be designed and executed in such a way that it has the ability to be presented as the main symbol of a brand. The principles of logo design include the correct use of the organization’s name, trademarks, field of activity, and organizational color. Considering these things, you can design and implement a suitable logo. But in the field of professional brochure and catalog design, it is necessary to place the logo in the right positions so that the audience registers and hacks it in their subconscious.
Taking advantage of color psychology
The correct use of colors can have a direct impact on the successful appearance of your brochure and advertising catalog. The color you use should follow 2 main characteristics:
- Do not tire the eyes of the audience and be suitable for the brochure and catalog design.
Be in accordance with the principles of organizational design and be able to introduce signs of your brand.
Considering these two principles, you can choose your organizational color and use it in brochure and catalog design.
Proper use of images in brochure and catalog design
But the choice of images plays an important role in the professionalism of brochures and catalogs. The first and most important point in choosing images is that your image should be unique. In fact, your image should be designed in such a way that the audience has never seen it. Therefore, this image should represent your product and service so that it can take a step towards your success in the field of brochure and catalog design.
Using quality materials in brochure and catalog design
Answer this question first. What material is used in the field of brochure and catalog design and printing? If your answer is ink and flat paper, it is correct. Papers with a felt texture help brochures and catalogs to always maintain their softness and at the same time return to their original state when bent. At the same time, the ink used in the production of these products must have a high durability so that it does not lose its color quality over time.
Choose the right font
But using the right font also has a great effect on attracting the audience. When you plan to use Girideff font, first consider what type of activity your brand is? For a better understanding, let’s take an example. Generally, brands that work in the field of digital designs should use fancy fonts so that they can convey the right feeling. Meanwhile, brands that operate in the field of heavy industries should put the use of simple and official fonts on the agenda in order to act like that brand.
Suitable template design for brochure and catalog design
Now it’s time to examine the last principle in brochure and catalog design, that is, designing a suitable format. The template you design for placement in brochures and catalogs should be designed according to all the widgets and elements in these products. In other words, it includes color design, border design, background color design, header design, etc., all of which are applied to all brochure and catalog pages.
Advantages of brochure and catalog design for brands
Now that we understand the principles of brochure and catalog design, it is not bad to examine some of the advantages of using these advertising tools for brands. Among the advantages of brochure and catalog design, the following can be mentioned:
Save time: By using brochures and catalogs, you can offer your marketing and advertising services without spending time yourself.
Reaching a huge range of target audience: In order to reach a wide range of audience, you can find them and introduce your services to them using these products.
The possibility of competing with fierce competitors: we mentioned earlier that to overtake your business competitors, you must adhere to the principles of branding and digital marketing. By using brochures and catalogs, you can take a big step to overtake your competitors and move towards success.
final word
As you have seen, in this article, we examined the principles of brochure and catalog design from 0 to 100. We knew that the design of these products can bring many benefits to business owners, so that they can step on the path of increasing customers. Note that paying attention to the principles of brochure and catalog design can double the effectiveness of these products. While thanking you dear ones for accompanying us until the end of this article, we hope that the presented material will be useful for you dear ones. Amood Design and Branding Group specializes in designing and printing brochures and catalogs. You can contact us for more information and free consultation.
