Tract is an advertising element that is printed on different papers and is used to introduce products, inform events and festivals. Today, these products are mainly used in the environment and in the field, and people try to get these advertising products to their target community in the streets, shopping centers, etc. through hiring people. Today, in this article, we are going to introduce the tract and its design principles from 0 to 100. So don’t miss this article and follow us till the end.
What is a tract?
Tract (French: Tract) or flyer (English: Flyer) is a type of printed advertisement that is printed and distributed in public places for wide distribution. Flyers are usually printed in small sizes such as A5 or A6 and contain brief information about a specific event, product or service. The purpose of tracts is to attract the audience’s attention and quickly convey the message to him in the form of a short text and an attractive image. Leaflets are a popular tool for marketing and advertising due to their cheapness and ease of use. Today, these elements are considered as one of the best and most important elements used in environmental advertising, and for this reason, it is very important to pay attention to its design principles.
Stay with us in the rest of the article to provide you with more complete information in this regard.
The most important applications of the tract
Introducing a new business or product: Leaflets can be used to introduce a new business, product or service to potential customers.
Event Announcement: Flyers are used to announce upcoming events such as concerts, exhibitions, festivals, and conventions.
Promotion of discounts or special offers: Leaflets can be used to inform customers about discounts, special offers and auctions.
Collect contact information: Flyers can be used to collect contact information such as email addresses or phone numbers from potential customers.
Advantages of using tract
Leaflets are a low-cost and effective marketing and advertising tool that can be used for a wide range of purposes. Some of the advantages of using tracts are:
One of the biggest advantages of tracts is their affordability. Compared to other advertising methods such as television or radio advertising, leaflets are much cheaper to print and distribute. This makes them an ideal option for small and local businesses with limited budgets.
Unlike some other advertising methods, leaflets can be distributed specifically to your target audience. For example, if you own a restaurant, you can distribute your flyers in the neighborhood where your restaurant is located or distribute them in places like schools or workplaces where your potential customers are.
Designing, printing and distributing leaflets is very simple. You can easily design your brochures using online design tools or desktop software. Flyers are also inexpensive to print and can be printed at local print shops or online. Distributing tracts is also easy. You can hand them out directly to people in public places, send them through the mail, or post them in public places like bulletin boards. Also, tracts can quickly deliver your message to your target audience. Unlike some other advertising methods that may take time to show their impact, flyers can immediately grab the attention of your audience and make them aware of your products, services or event.
Flyers can help increase your brand awareness among your target audience. By placing your name, logo, and slogan on the flyers, you can consistently expose your brand to your audience and help them remember you.
Leaflets can help you attract new customers. By providing brief information about your products or services, as well as a call to action such as a discount code or a website address, you can encourage your audience to visit your business or purchase your products. Finally, flyers can help you increase sales. By using flyers to advertise discounts, special offers, and events, you can encourage customers to buy your products or services.
Principles of targeted tract design
To design a tract that will attract the attention of the audience and convey your message effectively, you should pay attention to several key points:
Determine your goal
The first step before starting to design a brochure is to determine your purpose. What do you want to achieve with your tract? Do you want to increase your brand awareness, increase your website traffic, or promote a special event? Knowing your target will help you focus your message and design your brochure effectively.
Know your audience
Who is going to see your tract? Understanding your audience will help you choose the right tone, language, and imagery for your tract. For example, if you are designing your flyer for teenagers, you should use language that appeals to them and use images that are relevant to their interests.
Create a catchy headline
Your tract title is the first thing your audience will see, so it should be catchy and catchy. Your title should briefly tell your audience what your tract is about and encourage them to read on.
Use high quality images
Images can help capture the attention of your audience and convey your message. Use high-quality images related to the topic of your tract.
Keep the text of the tract short and concise
Audiences don’t want to read long texts, so keep your message concise and clear. Use short sentences and concise paragraphs and avoid using jargon or language that your audience does not understand.
Use legible fonts
Fonts for your brochure should be easy to read. Use simple and clear fonts of appropriate size. Avoid using fancy or unusual fonts that are difficult to read.
Include your contact information clearly
Be sure to include your contact information such as address, phone number, and website address in the flyer. This allows your audience to easily contact you or visit your website for more information.
Use a visually appealing design
The design of your brochure should be eye-catching and attractive. Use colors, shapes and images in a way that grabs the audience’s attention and conveys your message effectively.
Get your tract printed professionally
In order for your flyer to look its best, it’s important to have it professionally printed. Use a reputable print shop that uses high-quality paper and ink.
Distribute your flyers effectively
After printing your flyers, you need to distribute them effectively so that they reach your target audience. Choose places to distribute your flyers where your audience will be, such as public places, local businesses, or events.
Principles of tract graphic design
In addition to the general principles of tract design that I mentioned in the previous answer, here are some specific tips about tract graphic design:
Use visual hierarchy
The human eye is naturally drawn to the strongest visual element on a page. Use this principle to direct the audience’s eye to the most important information in your tract.
Using the correct color contrast
Contrast refers to the difference between different elements in a design. Using high contrast will help you highlight important elements and make your tract more attractive.
Effective use of empty spaces
White space refers to empty space in a layout. Using white space will help you make your tract more organized and readable. It can also help create a sense of balance and calm in your design.
Basic networking
A grid is an organizational structure that helps you place the different elements in your design in an orderly and coordinated manner. Using a grid can help you avoid clutter and clutter in your design and make your flyer look more professional.
Use quality images
Images can play an important role in attracting the attention of your audience and conveying your message. Use high-quality images related to the topic of your product. Your images should be clear, sharp and free of any defects.
Limited color palette
Using a large number of colors can cause clutter and chaos in your design. In general, it is best to use two to three primary colors in your tract.
Using readable fonts
Fonts for your brochure should be easy to read. Use simple and clear fonts of appropriate size. Avoid using fancy or unusual fonts that are difficult to read.
Testing the tract for printing
Before printing your final product, be sure to test it for printing. This will help you make sure everything prints correctly and that there are no problems with colors, fonts, or layout.
Tract distribution methods
These elements can be distributed among people in different ways, according to the advertising strategies of businesses, the distribution methods can be different. Join us to review the 3 main methods of distributing tracts.
Manual distribution: Tracts can be delivered directly to people by recruiting people in environments such as streets, passages, arcades, etc.
Direct Mail: Leaflets can be mailed to postal addresses. This method is suitable for people who intend to deliver their announcements to the target community that they have specified in advance.
Placing in public places: You must have seen in many public environments such as subway and bus stations that there is a compartment in which a number of tracts are placed for interested people to pick up and watch. This is one of the methods of presenting these advertising products to the target community.
Overall, flyers can be an effective marketing and advertising tool, especially for small and local businesses. With proper design and distribution, flyers can help you increase brand awareness, attract new customers, and increase sales. Thank you for joining us in this article. We hope that the presented content will be useful for you dear ones. Amood Design and Branding Group is ready to help you with the cooperation of design and marketing specialists. You can contact us for more information.
