Brochure and catalog Design
Brochure and catalog are tools used by businesses to provide more information to customers. Of course, most people think that brochures and catalogs are the same, but that is not the case at all. The catalog is actually a booklet that explains the complete list of products to the customer in detail, but the brochure only provides a series of general information. We will further examine these two.
In today’s world and in the matter of business, there are a series of behaviors that, by doing them correctly, we can achieve business success. One of these works is advertising. Advertising is the most important factor in the progress and development of businesses. One of the most important advertising tools are brochures and catalogs that we often see or use.
What is a brochure?
A brochure is a brochure or an advertising document that is presented with the purpose of helping the customer to make a better decision and also to save the seller’s time to the customers and other dealers. A brochure is one of the best options in communicating with the customer because it gives complete information about your list of products and services to the customer and also convinces the customer about the features of this product or service and why they should go for it. If we want to provide a general and valid definition of a brochure, we should quote BusinessDictionary to say that a brochure is a printed document consisting of one or more pages connected together but without binding, used for advertising purposes.
It is worth noting that a good brochure does not only need the points we mentioned. It should also have a beautiful and stylish appearance, because the first condition for the effectiveness of the brochure is its attractiveness and creativity.
Brochures are smaller in size than catalogs and are usually between 4 and 8 pages in size. Keep in mind that brochures are usually one piece and are not stapled. Also, keep in mind to include a high variety of colors in the brochures.
Then we will learn more about the features of brochures.
What is a catalog?
It can be safely said that the catalog is the most important advertising tool for any business. Many people think that the catalog is the completed version of the brochure, which is not a wrong definition. But it is not true either. A catalog is a professional and complete version of a business’s products. These products can be the same type and can be a type of service.
In a professional and standard catalog, there are items such as product type, product type, price, features, appropriate images, applications, etc.
With the progress made in the printing and advertising industry, the use of this advertising model has expanded a lot. It can be said that it has become one of the symbols of prestige and professionalism of a business.
Usually, the size of catalogs is more than 8 pages, which is the main difference with brochures. Catalogs need a professional and principled design. For example, the photo you use in the catalog should be much larger than the photo you use in a brochure.
The introduction of the catalog does not end here. We will get to know it in more detail later.
Reasons for using brochure and catalog
If you are the owner of a business, it must have happened to you that a customer or a transaction party asks a lot of questions and takes your time for a long time. Of course, as a business man, you are obliged to provide complete explanations to the customer, but it is possible to do this in a simpler way. By placing a brochure or a comprehensive catalog with the subject of your business, you can not waste your time, provide complete details to the customer, and be customer-oriented.
Maybe you have heard the expression that people’s intelligence is in their eyes. What does this mean? Most people pay attention to appearances. That is, no matter how good you are in your business, many people still look at you from the outside. So, to solve this problem, you have to turn to other methods in business and sales. One of these methods is to provide brochures and catalogs to customers. This tool has expanded a lot in the past years and has become one of the symbols of modernity in business control.
It is possible that sometimes a customer asks many and complicated questions that tire you and you do not have an answer to give from one place to the next. For example, they may ask you for the details of a product. Sometimes you may not have complete information about that product or service. By having a brochure or catalog and explanations inside them, you can interact more easily with customers.
One of the good features of catalogs and brochures is that the customer can access it at any time and place, which makes it easier for customers. For example, on a holiday, it is no longer necessary for the customer to look for an answer from you to answer his question. On the other hand, you don’t have to be responsive at any time or lose your customer.
Principles of and brochure and catalog design
In designing these products, the first step is for the designer to determine whether his goal is to design.
The most important point in design is that your design should be unique and attractive in order to attract customer.
Note that the catalog brochure design may be the same in terms of content, but they have many differences in terms of style. For example, a standard catalog should have a more elegant and formal look. The photos used in it should be more professional. The written texts should take a more formal form and be much more comprehensive and complete.
A catalog, due to its larger volume than a brochure, should be designed in a way that does not bother the reader’s eyes, so it is better to use less flashy colors.
But on other hand, since we know that the brochure is smaller, our hands are more open for colorful creations. The use of various colors, happy and colorful photos, concise and short explanations with a more intimate tone are among the features that should be observed in the standard brochure design. In your brochure, you do not need to provide detailed and complete information because this item is specific to the catalog.
A good brochure should attract and interest the audience at first glance. Therefore, the correct design is very important in the development of your business and should be taken seriously.
Print or digital?
Many people, when ordering catalogs and brochures, do not know whether the printed version is better or the digital version. Both versions have their own features. For example, when you use the printed version, you have access to a limited number of customers that you don’t even know if they are real or not. But with a digital version, you have the possibility to reach a wider range of people and show your products to them.
It is also important to mention that the digital version costs less for you, but the printed version does not.
But considering all this, you should note that whether printed or digital, your catalog and brochure should be professionally designed. So that they can convey the necessary message and concept.
Brochure and Catalog design tools
Catalog and brochure design is graphic work that must be done with software that can perform heavy and necessary processing. Windows programs such as Photoshop, InDesign and QuarkXPress are usually used for professional designs. Of course, you can also use mobile apps such as Canva and Pinterest. But, you need a strong computer system for professional designs.
As we mentioned many times in this article, to do brochures and catalogs correctly, you need the help of an expert in this field. But how can you achieve this? Amood Collection, with its professional design experts, is ready to give you the necessary help in this field. You can contact us to communicate with experts of the collection.
