Brochures and catalogs are two visual advertising products that have a great impact on promoting the branding of businesses today. Branding is known as an important factor in promoting brand value, and by acting on its sub-branch activities, it can help attract customers and increase sales. In this way, the use of advertising tools such as brochures and catalogs, banner and poster, brand book, office set, tracts and similar items can have a great impact on introducing the brand name to the target audience. Today, in this article, we are going to examine the role of brochures and catalogs in branding from 0 to 100. So don’t miss this article and follow us till the end.
Brochure and catalog - a modern tool in advertising and branding
Brochure and catalog are known as two paper advertising elements that are designed and produced both in printed and digital form to provide general introductions of products or services to the audience. But it is not bad to learn a little more about these products.
A brochure is a paper and visual advertising element that is printed on papers with a matte and glossy texture. This paper texture helps brochures to have a soft and flexible texture. At the same time, if these papers are bent, they will quickly return to their original state and their physical appearance will not be damaged. Brochures are printed in 1 to 4 pages, which is exactly their main difference from catalogs. In addition, the content of the brochures is general and promotional, and efforts are made not to provide too much information in it.
But the catalog can be considered the completed version of the brochure. These products are printed on the same paper as brochures and have the same image and appearance as brochures, but with a few differences. The number of catalog pages is generally more than 4 pages. Therefore, the contents inside them are much more complete and complete than the brochures. In fact, the content of the catalogs is less advertising and it is tried to provide full explanations and training regarding the product or its services.
What is branding?
Branding includes a set of actions that try to increase brand value by using different digital marketing methods. These methods can include advertisement design, website design, SEO, banner and poster design, brochure and catalog design, etc. Activities in these fields can be done in a professional manner by using the expertise of branding and digital marketing specialists and at the same time distinguish you from other competitors. Considering that in today’s business world, we see a high level of competition between small and large businesses, so it is necessary to surpass the competitors and increase our work level by using new and updated methods in branding.
Amood Design and Branding Group specializes in branding and related activities. You can contact us for more information and free consultation.
The role of brochure and catalog in branding
We said that brochure and catalog design can be considered one of the digital marketing activities, which is a subset of branding. Designing and implementing brochures and catalogs professionally can show a new face of you to the target audience and increase your prestige and work level by several steps. In addition, the use of brochures and catalogs can make it easier for business owners to provide full service and explanations to customers, and can save significant time for managers.
Amood Design and Branding Group works in a specialized and professional manner in the field of designing and printing all kinds of brochures and catalogs in printed and digital form. You can contact our experts to order the design of these products and get enough information.
What businesses need to use brochures and catalogs?
Today, not only big businesses, but also small and start-up businesses use methods to improve themselves and step on the path of success. What businesses do you think need to use brochures and catalogs?
Commercial businesses
Government organizations and departments
Clothing stores
Industrial product stores
Industrial workshops
Freelancers
Online businesses
Of course, other businesses will also have the ability to use brochures and catalogs, but on the condition that they entrust the design to experts so that it can be designed and printed according to their business.
Features of a professional brochure and catalog
We said that brochures and catalogs should be professionally designed by digital marketing specialists and graphic designers in order to witness the maximum effectiveness of these products. But it is not bad to briefly examine the key features of brochures and catalogs. Stay with us:
Brochure:
Attractive advertising content to attract the audience
Using a special organizational color logo
Using special sentences and brand organizational slogans
Correct use of colors throughout the brochure in order to increase the appeal of the product
Using the right images with the aim of increasing the optimal space in the brochure
Catalog:
Having an educational and slightly promotional content to provide complete explanations for the product or service
Using the logo, organizational color and slogan in different parts of the catalog
Appropriate coloring and visual balance in catalog design
Using more complete and accurate images to familiarize the audience with your products or services
final word
As you have seen, in this article, we introduced brochures and catalogs and their role in branding in detail. We know that the use of brochures and catalogs can facilitate the provision of introduction services and introduce the audience to the products or services of businesses. Therefore, considering the combination of modernity with branding in today’s world, using brochures and catalogs can increase the level and prestige of business by several steps. While thanking you dear ones for accompanying us in this article, we hope that the presented material will be useful for you dear ones. Amood Design and Branding Group specializes in brochure and catalog design, office set design, banner and poster design and other branding branches. You can contact our consultants and experts for more information and free consultation.
