In today’s busy world, advertising has become one of the most important marketing tools. Advertising helps businesses introduce their products and services to target audiences and increase brand awareness. It is possible that you have sometimes come across images in the virtual space that contain several images, texts and other elements in their text. These elements are called banners. One of the types of advertising that has become very popular in recent years is banner advertising. In fact, it is better to say that today, with the expansion of competition between businesses and other activities, the owners of these businesses need to outdo other competitors in the advertising competition. This is done by doing proper and principled advertising activities. In this article, we intend to get acquainted with the features and principles of banner design. Stay with us.
What is a banner?
A banner is an advertisement. In fact, it is better to say that it is an advertising element that is usually displayed on websites and social networks. Banners usually have a specific size and shape and use images, text, and other graphic elements to convey an advertising message. These images and texts contain a special message that must be delivered to the audience in an efficient manner. These tools are used for various activities. One of these activities is advertising. Advertising banners can convey the strategies and goals or even slogans of a business to the audience in an attractive way. Of course, this charm is achieved by the designer’s art. In addition to advertising, banners can be used to announce various events. Events such as various ceremonies and so on.
The difference between a banner and a poster
Many people believe that there is no difference between a poster and a banner. If this is not the case at all. Banners and posters are both types of visual advertising, but there are important differences between them. Banners are usually designed in smaller sizes and using graphic images and text. Also, banners are usually displayed on websites and social networks, while posters are usually installed in physical environments such as streets, subway stations, and stores. In fact, the main difference between these two advertising elements is that the poster is a physical element and the banner is a virtual element. By saying this, you may have been able to understand the main difference between these two advertising elements.
Characteristics of a standard banner
Designing a banner may seem simple at first glance, but it is not. These elements should be designed according to a series of features so that they can deliver the message to the audience in the best way. In this section, we are going to check the features of a standard banner. A standard banner should have the following features:
The first and most important feature of a standard banner is to attract the attention of the audience. The banner should be designed in such a way that it can attract the audience’s attention in the shortest possible time. In the wrong design, you just wasted your money and time. Because when the audience can’t get an attraction from this banner, they will ignore it and your activity. So pay close attention to this issue.
The banner should have high clarity and quality so that the audience can easily understand the advertising message. You might think here that we mean verbal and internal clarity. But in this section, it is not like that. In fact, we mean that the image and visual resolution of the banner should be high. what does it mean? It means using quality images. Using appropriate fonts and finally implementing a beautiful and clear design.
The banner should express its advertising message clearly and concisely. The audience should be able to understand the main message of the banner within a few seconds. Unlike the previous part, in this part we mean verbal and speech clarity. What is the result of this? Attracting the audience towards you and reaching your desired goal. For this, it is better to get help from people who are better speakers. They help you a lot by using the power of their words.
The banner should encourage the audience to take a specific action, such as clicking on a link or buying a product. What is the meaning of call to action? It means that your message should be useful enough to quickly convince the audience to do what you want. Now, you may ask, how does this happen? The collection of all the points we said in the previous three sections causes this issue to happen. So be careful in doing all the steps step by step.
Principles of standard banner design
The points we said in the previous section were just the features of a standard banner. But the principles of designing banners are a little different. By following these principles, you can design and implement this element in the best possible way. To design a standard banner, you must follow the following principles:
Audience research and recognition
The first and most important principle in the design of advertising and event banners is to research and understand the target audience. Before designing a banner, you should know your target audience well. Knowing the needs, desires and behaviors of the audience will help you to design a banner that is attractive and effective for them. The result of this action is that you can act in a more targeted way.
Using images and graphic texts
We have repeated many times before that a standard banner should be attractive to the audience. You may also remember looking for pictures of it in many of Huff’s books. Images and graphic text can help you make your banner more attractive and impactful. When using images and texts, you should pay attention to their compatibility with each other and with the advertising message.
Use the right colors
Colors can have a great impact on the emotions and behavior of the audience. When choosing colors for your banner, you need to keep your advertising message and target audience in mind. To choose the right color, in addition to the occasion and theme of the banner, you should also use the science of color psychology. This science will help you not to have problems in choosing colors.
Use the right font
The font can have a great impact on the readability and attractiveness of the banner. When choosing a font for your banner, you should pay attention to its readability and coordination with other elements of the banner. For example, in a banner with a religious occasion, it is better to use simple fonts or fonts close to classical Arabic. But, for example, in designing a children’s banner, you should use fonts that have a childish appearance but high readability.
Banner design tools and cost
To design a banner, you can use different software such as Photoshop, Illustrator and Adobe XD. These softwares allow you to design attractive and impressive banners using images, text and other graphic elements. Also, the cost of designing a banner depends on various factors such as the size of the banner, the complexity of the design, the quality of images and texts, and the skill of the designer. In general, the cost of designing banners varies from several hundred thousand tomans to several million tomans. Note that for this work, you must get the help of an experienced and creative graphic designer. We at Amood Collection are ready to help you in this task by using the best design tools and at the best price.
Thank you for your cooperation with us in this article. As you have seen, in this article, we examined the principles of designing banners. Besides banners, there are many tools for business advertising. Elements such as brochures and catalogs, brand books, textual and visual content, etc. You will succeed if these tasks are done by your experts. Of course, there are other ways. One of these ways is the use of artificial intelligence tools. We at Amood Collection are ready to cooperate with you dear ones by having design specialists. Contact us for more information and a free consultation.
