One of the important activities in digital marketing is called retargeting, during which we show our ads to users who visited us before. In today’s competitive world among businesses, attracting the attention of the audience and turning them into regular customers is a big challenge for businesses. Meanwhile, online marketing has emerged as a powerful tool that helps business owners achieve this goal by using different methods. One of the most effective online marketing methods is called retargeting. This activity is carried out according to a series of special principles and with the help of a digital marketing specialist. This work leads to success when we do its principles correctly. Today, in this article, we are going to introduce and review retargeting and its principles. Follow us to the end.
What is retargeting?
Retargeting, also known as remarketing, is a method of showing ads to users who have previously visited your website or app. This is done using cookies that are stored in the user’s browser or device. In general, doing this activity is an effective advertising method that can help you increase your customers and, as a result, more profitability in your business, along with other types of advertising such as environmental advertising or interactive advertising. Be a witness yourself. Of course, the introduction of this method does not end here. Stay with us to provide you with more information about this.
Benefits of retargeting in marketing
It is natural that this method of advertising and marketing has many advantages. In this section, we are going to examine these benefits. Some of the benefits of retargeting are:
Increase conversion rate
In general, the conversion rate is the percentage of conversion of one entity into another entity. By showing relevant ads to users who have already shown interest in your products or services, retargeting increases the chances of them becoming customers.
Increase brand awareness
One of the things that businesses need a lot is to increase the audience’s awareness of their existence. Retargeting helps you keep your brand alive in the minds of your audience and encourage them to visit your website or app again.
High return on investment
Return on investment is a topic that is given a lot of attention in the field of finance and accounting. Performing the retargeting activity in principle brings a high rate of return on investment due to accurate targeting. So take it seriously.
What is remarketing? - The difference between remarketing and retargeting
Many people are looking for differences between remarketing and retargeting. This work is wrong in nature. In fact, remarketing is a more general term that refers to all methods of remarketing to previous customers, including retargeting, email marketing, and social media marketing. Retargeting is a type of remarketing that focuses on showing banner ads to users on other websites. So don’t forget that in general, retargeting is a subset of remarketing. In a more general term, all these activities are also under digital marketing and e-commerce.
Principles of retargeting
The first step in advertising activities is to know the target audience. You, as a business owner or as a marketing specialist, must know your audience thoroughly and understand their interests and needs before starting retargeting.
Tailor your advertising messages to the interests and needs of your audience. In this way, you can make a greater impact on your audience and attract them to you.
One of the main things to do when implementing graphic designs is to present beautiful and attractive images to the audience. Attractive images can attract the attention of the audience and encourage them to click on your ads.
Types of retargeting
Retargeting is done in different ways, each of which has its own advantages and disadvantages. Here are some of the most common types of retargeting:
Pixel-based retargeting
This type of retargeting uses JavaScript codes (pixels) to track users on your website. When a user visits your website, the pixel stores a cookie in their browser. You can then use this cookie to display ads to the user on other websites. Accurate targeting, high conversion rate and affordable cost are among the advantages of this style. But the need for high technical knowledge and the need to install JavaScript code on the website are among its challenges.
List-based retargeting
But let’s move on to the next type. In this type of retargeting, you can upload a list of users’ email addresses or device IDs and then display your ads to these users. One of the advantages of this style is the precise targeting of the audience, as well as its suitability for specific audiences. But the need to collect users’ contact information as well as the higher cost compared to the previous case can be one of its disadvantages.
Retargeting in search
But let’s talk about another type of retargeting that is getting a lot of attention nowadays. This type of retargeting helps you show your ads to users who search for terms related to your products or services. In this way, you can have accurate targeting and it is also suitable for attracting new customers. But the challenge is that it can be competitive and more expensive than other types of retargeting.
Retargeting in social networks
Today, social networks have become platforms where many people from different communities are present. So there is a lot of opportunity for advertising in it. This type of retargeting helps you to show your ads to users who have interacted with your brand on social networks such as Instagram and Telegram. Increasing brand awareness and precise targeting of the audience is one of the advantages of this method. But high competition and the need for sufficient expertise are among its challenges. These activities can be done in the form of banner ads or video retargeting.
Important points in choosing the right type of retargeting
Before choosing the type of retargeting, you should define your goals from this work so that you can see better results.
Your type of retargeting should match the interests and needs of your audience. In this way, your ads are presented to the audience in a more effective way.
The cost of retargeting can be very low or very high. You should first consider your target audience as well as your advertising type. Then, according to the financial resources you have, start designing retargeting ads.
Thank you for joining us in this article. As you have seen, during this article, we introduced and reviewed retargeting completely. We said that retargeting is a powerful online marketing tool that can help you increase conversion rates, increase brand awareness, and increase ROI. By using the principles of retargeting and choosing the right platform, you can communicate more effectively with your audience and turn them into regular customers. We hope that the material presented in this article has been useful for you dear ones. Amood Design Group, with digital marketing and advertising design specialists, is ready to help you in this field. If you want to cooperate with Amood Group, you can contact us.
