You must have had the experience of seeing graphic designs with traditional Iranian designs while browsing the virtual space. Or, for example, you may have seen banners and posters with patterns on them that refer to Iranian authenticity when passing through some urban or administrative or recreational environments. The use of these patterns is not limited to graphic designs. In ancient times, people used different patterns to decorate their houses, clothes, tools and even their bodies. In addition to beauty, these patterns also had a special meaning. At Iran, there are many traditional and authentic patterns that have been used since the past until today. These patterns are widely used in various artistic fields, including graphic design. Today, in this article, we are going to examine Iranian patterns in graphic design.
Characteristics of Iranian patterns
In the eyes of other people of the world, Iran is always known as a country that always pays great attention to art and beauty. This issue can be seen in historical monuments and Iranian architecture. The use of Iranian patterns has penetrated into graphic designers. But first, let’s examine the characteristics of Iranian patterns. Stay with us.
Geometry of Iranian patterns
Many Iranian patterns consist of simple geometric shapes such as square, rectangle, circle and triangle. These patterns have a special order and harmony. This arrangement is such that eventually a beautiful design emerges using the same simple designs as before.
Happy and lively coloring
Iranian patterns usually use bright and lively colors. These colors convey the feeling of happiness and vitality to the viewer. Of course, this issue is not only in graphic design but also in authentic Iranian architecture. As one of the royal styles, this style pays great attention to decorations and ornamental elements.
Plant and animal motifs
In many Iranian patterns, plant and animal motifs are also seen. These motifs show the deep connection of Iranian people with nature. Not only animals and plants, but also rocks and mountains play a huge role in Iranian designs.
What is graphic design?
Graphic design is the art of creating and combining images, letters and symbols to convey a message. This art is used in various fields such as advertising, printing, digital media, packaging, web design and industrial design. These designs can be used in various elements and places. including banners and posters, brochures and catalogs, brand books, business cards, etc. In addition, it is necessary to use graphic designs in other places. such as books and magazines, clothing, packaging industry, etc. In the case of creating a suitable and attractive graphic design on the elements that refer to the business, it can help a lot in the successful advertisement of that business. So never underestimate the importance of using graphic design. You should also note that these designs should be done by a professional designer.
The importance of paying attention to local patterns
The local patterns of each country express the culture and identity of that country. Paying attention to these patterns in graphic design can help create beautiful and original works. Iranian patterns also have high artistic and cultural value, and their use in graphic design can help create works with Iranian identity. This makes it possible to show the artistic values of the country to the people of other countries. In fact, in addition to the fact that these designers can be used for personal or organizational advertising, it can also be considered as national advertising.
Iranian patterns in graphic design
Considering the above, it can be concluded that the use of Iranian patterns in graphic design can have a great impact on the effect and beauty of the work. In addition, at the same time, it is possible to help preserve authentic Iranian values. In the following, we intend to examine some of the most widely used Iranian patterns in different spaces and fields. Stay with us.
Logo design
Logo design is one of the most important tasks that a business should pay special attention to. This can be done by artificial intelligence tools or by hiring a logo designer. You know that the logo shows the identity and actually represents a business. It doesn’t matter if your business is small or big. In any case, having a unique logo can give high prestige to your business. Iranian patterns can be used as inspiration for designing logos of companies, organizations and brands. In this way, you can be a representative of authentic Iranian cultural values.
Packaging Design
Packaging is the most important factor to increase the sales of a brand. Those who have a little expertise in digital marketing know the importance of this issue. Creating a good and honest graphic design for product packaging, whether virtual or physical, can have a great effect on increasing the sales of that product. Iranian patterns can be used to design the packaging of various products, such as food products, cosmetics and clothing. In this way, you can create more beautiful designs.
Web Design
Today, websites have become one of the most used tools in digital marketing. Of course, it is not just the website. There are also many internet tools such as social networks Instagram, Telegram, LinkedIn. But using the website has a great impact on improving the situation of advertising and managing a business. This is particularly noticeable in relation to stores. Iranian templates can be used to design web pages, such as landing pages, product pages, and service pages.
Advertising design
Iranian patterns can be used to design print, digital and television advertisements. Advertising design is one of the most important factors for the growth of a business. Advertising can be done in different ways. Such as Internet advertising, interactive advertising, etc. Using Iranian patterns in advertising design can have a great effect on attracting the audience. You know that Iranians pay a lot of attention to authentic Iranian elements. The use of Iranian patterns in the design of advertisements can have a great effect on increasing the efficiency of advertisements.
Iranian patterns: beauty and originality
Iranian patterns with their beauty and originality can give graphic design works a special and unique effect. Using these patterns can help create beautiful, original works with Iranian identity. So keep in mind that in this way you can add a sense of beauty and originality to any element on which you plan to implement graphic designs. In addition to increasing the audience’s attention, this topic conveys a good feeling and a good impression to you and your business. In addition, you can take a small step in promoting and preserving Iranian cultural values.
Thanks for following us to the end of this article. We hope that the material presented in this article was useful to you. As you have seen, we said that Iranian patterns have high artistic and cultural value and their use in graphic design can help create beautiful, original works with Iranian identity. Graphic designers can use these patterns to create works that express Iranian culture and identity in addition to beauty. You can use these patterns in your designs. At Amood Design Group, we are ready to take a step to promote your brand by using the knowledge and experience of graphic designers and digital marketing specialists. You can contact our experts for more information.
